Allegrini Amenities means change, but also improvement. It means to start a new journey with a fundamental attractive element: a progressive orientation towards the cosmetic sector. In order to achieve this aim, Allegrini Amenities decided to act a brand restyling, already strong in experience and tradition, with a focus on an innovative, powerful and luxurious company image, and preserving the company tradition. The new Allegrini Emotional Care logo has its origins in tradition. It's refined but at the same time fashion, elegant and innovative, in a word: unique, to continue highlighting the style and the history of the brand.